Up until now in the streaming wars, live sports were something of a tantalizing appetizer. Mouthwatering and exciting, sure, but not the real reason you signed up. It was great that, say, Peacock, NBCUniversal’s streaming offering, was set to stream the Olympics last summer (they were postponed because of COVID-19), but fans were primarily interested in bingeing shows such as 30 Rock and The Office. And Netflix, of course, has been emphatic that it has no plans to stream live sports.
Even pure sports streaming apps such as ESPN Plus have largely been sold as “complementary” and “additive” services to their linear siblings. There are a couple of reasons for this: One, viewers—and advertising dollars—still flow to traditional broadcast and cable networks, particularly for spectacles such as the Super Bowl, major college football games, and the NBA playoffs. Two, the rights for the most attractive sports content are still tied up with legacy networks, and for the last…
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Source : fastcompany.com
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