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Why President Barack Obama is giving out his phone number today – Source fastcompany.com

“All right, let’s try something new. Send me a text at 773-365-9687—I want to hear how you’re doing, what’s on your mind, and how you’re planning on voting this year,” Obama posted to his social media channels. “I’ll be in touch from time to time to share what’s on my mind, too.”

The former president has joined Community, the text-based platform that has attracted celebrities and artists such as Ashton Kutcher, the Jonas Brothers, Marshmello, and Megan Thee Stallion. Since its launch in July of last year, the platform—headed by CEO Matthew Peltier and star music manager Guy Oseary—has amassed nearly 20 million members.

When it comes to “the most important election in our lifetime,” campaigns are working feverishly to figure out an answer to the newfangled question, How do you campaign in a pandemic? A source familiar with Obama’s plans says that Democrats want to leave nothing on the field. If they find a tool that seems to have a lot of value and can…

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Source : fastcompany.com

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