TikTok’s US operation is up for sale to one of several deep-pocketed suitors, something that could be the kiss of death for any ultratrendy social platform. It has many brands and their influencers on the platform asking now what?
“If you think of the (social) platforms that have thrived, it’s because they have a core utility that consumers didn’t want to let go of” says Nigel Morris, former CEO of global media agency Dentsu Aegis and investor in UK influencer agency Fanbytes, which has made a major shift toward TikTok. “About 18 months ago over 50% of the revenue through Fanbytes was running through Snap. Now over 50% is going through TikTok,” says Morris. “TikTok is where Gen Z really wants to…
Source CNET Tech
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