I’m holding a sesame seed bun stuffed with tomato, lettuce, pickles, onion, ketchup, mustard, mayo, American cheese, and a classic-looking burger patty: This is the McDonald’s McPlant burger, and it looks a lot like the Quarter Pounder with Cheese Deluxe—although the patty is made from ingredients, such as peas, rice, and potatoes. With the caveat that I’ve been a vegetarian for a long time, I think that it also tastes like the version made from meat.
McDonald’s isn’t the first major fast food chain to offer a plant-based burger—Burger King started rolling out the Impossible Whopper nationally in 2019. But the McPlant, made with Beyond Meat, and now available across the U.K. and testing in the U.S. and a handful of other markets, has the potential to make a meaningful difference in meat consumption.
“Because of its reach and its revenue—McDonald’s has more locations and sales than any other restaurant chain in the world—McDonald’s could be…
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Source : fastcompany.com
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