If you’re not using data to guide your website strategy, you’re just guessing. Google Analytics is one of the most widely used tools for understanding how your site content performs.
In this post, we’ll show you how to connect Google Analytics to your WordPress site so that you can start uncovering actionable insights about your content and users.
What is Google Analytics?
Google Analytics is a free website analytics tool that helps you understand how visitors navigate and interact with your site. It’s easy to connect (more on that below) by adding a tracking code to your WordPress site. Once installed, it helps you better understand:
- Your website visitor demographics (like location, device type, and browser)
- How people find your site (like Google search, social media, and direct visits)
- Individual page interactions (like which pages are viewed most and how long your readers stay on your site)
- Conversions (like purchases, signups, and…
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