YouTube is officially getting into the NFT game. YouTube’s chief product officer Neal Mohan announced in a blog post on Thursday that the platform will be introducing new tools to help creators make more money from their content, including monetization features for YouTube Shorts—the platform’s short-form videos, an e-commerce function for YouTube videos, and tools that would let YouTubers sell content as non-fungible tokens, or NFTs.
In the post, Mohan said the NFT tools would be “giving a verifiable way for fans to own unique videos, photos, art, and even experiences from their favorite creators could be a compelling prospect for creators and their audiences.”
YouTube CEO Susan Wojcicki previously hinted in a letter about two weeks ago, that the video-sharing platform was considering experimenting with NFTs. “We’re always focused on expanding the YouTube ecosystem to help creators capitalize on emerging technologies,” she wrote, “including things like NFTs, while…
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Source : fastcompany.com
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