As the cofounder of mobile gaming company Zynga, Justin Waldron helped usher in a new era of social gaming with blockbuster titles like Zynga Poker and FarmVille.
Now, seven years since leaving Zynga, Waldron is ready for his second act: instant gaming.
Today, Waldron is announcing his new startup Playco, a company that develops web and mobile games that don’t require any installed apps or downloads.
Along with his cofounders Michael Carter, CEO of HTML5 app developer Game Closure; Takeshi Otsuka, former executive director of mobile portal provider DeNA; and Teddy Cross, senior producer at Game Closure, Waldron aims to corner the emerging market of casual gaming that leans into the social experience while eliminating any friction for adoption. Playco games are multiplayer experiences that are meant to be shared and played anywhere people connect online, e.g. social media platforms and even conference services like Zoom.
It all feeds into what Waldron says is Playco’s mission: “to…