In my sadder moments during the Groundhog Day that has been lockdown in New York, I find that I have scrolled through my Instagram feed so much that a message pops up telling me I’m all caught up on new posts from friends, brands, and publications.
A new feature rolling out on the app today does not promise relief from the pit of sadness that is excessive doomscrolling. Instead, it ensures I will never run out of content.
The feature, called Suggested Posts in Feed, will do just what the name suggests—show recommended posts that users might like in their feed. Once a user has scrolled through to the end of their feed, they will be able to see older posts or posts that Instagram thinks they might like. The aim, according to Instagram’s director of product Robby Stein, is to bring more content that users might like to their feeds without requiring them to do any work, such as manually looking up related accounts to the ones they already follow.
“Before, users used to have to…
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Source : fastcompany.com
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