, Alt-meat Nuggs’ ghost kitchen is for more than just delivery – Source fastcompany.com, iBSC Technologies - learning management services, LMS, Wordpress, CMS, Moodle, IT, Email, Web Hosting, Cloud Server,Cloud Computing
News & Events

Alt-meat Nuggs’ ghost kitchen is for more than just delivery – Source fastcompany.com

Ben Pasternak had a problem. The founder and CEO of alt-meat startup Nuggs had seen plenty of initial buzz and success for his plant-based chicken nuggets, signing on investors that include AgFunder, McCain Foods, Reddit co-founder Alexis Ohanian, and former Whole Foods CEO Walter Robb since its founding in 2019. But as of mid-2020, the company wasn’t yet in retail stores or sold in any fast-food outlets.

Pasternak began brainstorming about how he could get Nuggs into people’s hands, beyond the company’s direct-to-consumer online sales. One idea was to have pop-up food trucks near college campuses, but he quickly realized that would be very tough to scale. “We were just thinking about the customer experience, and the A-plus experience would be to order Nuggs, it arrives 15 minutes later, you can spend $10, and it gets there with french fries and other sides, a drink, and some ketchup,” says chief operating officer Sam Terris. “So we worked backwards from…

Read More…

Source : fastcompany.com

Source link