Ben Pasternak had a problem. The founder and CEO of alt-meat startup Nuggs had seen plenty of initial buzz and success for his plant-based chicken nuggets, signing on investors that include AgFunder, McCain Foods, Reddit co-founder Alexis Ohanian, and former Whole Foods CEO Walter Robb since its founding in 2019. But as of mid-2020, the company wasn’t yet in retail stores or sold in any fast-food outlets.
Pasternak began brainstorming about how he could get Nuggs into people’s hands, beyond the company’s direct-to-consumer online sales. One idea was to have pop-up food trucks near college campuses, but he quickly realized that would be very tough to scale. “We were just thinking about the customer experience, and the A-plus experience would be to order Nuggs, it arrives 15 minutes later, you can spend $10, and it gets there with french fries and other sides, a drink, and some ketchup,” says chief operating officer Sam Terris. “So we worked backwards from…
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Source : fastcompany.com
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