Amazon is launching Halo, a minimalist $99 health wearable and app aimed at helping people stay healthy. Executives who worked on the project say that the offering is more about the app and its various features than the wearable itself.
Customers can preorder the Halo band for $65, which includes six months of access to the app. After the first six months, customers will have to pay $4 a month to continue using the app. Once it ships in a few weeks, Halo will be $99, also with the $4/month fee. The app and the band work with both iPhones and Android devices.
Though that pricing puts the Halo in competition with Fitbit’s fitness trackers, Amazon—which has also purchased online pharmacy PillPack, developed both virtual and in-clinic employee health centers, and sought out HIPPA compliance for its Alexa voice assistant—is taking a different approach to health than its competitors in wearables. For one thing, the company thinks Halo’s real value is in the app. Data tracking is…
Read More…
Source : fastcompany.com
Source link
