Claw machines—those staples of family fun centers, pizzeria lobbies, and the Toy Story movies, where you use a mechanical grabber to snare a prize—have made their way to the internet.
But they haven’t just been turned into video game simulations. Instead, an Israel-based company called Gigantic has created an app called Clawee that allows players to remotely control a real-world claw machine and even receive the prizes they collect, though they can take several weeks to arrive.
“When they catch a prize, they also get it delivered to their doorstep,” says CEO Ron Brightman. “It really closes the loop of real and digital.”
The real-world experience, where players can grab objects to win prizes like plush toys, novelty jewelry, and coloring books using digital buttons on their phone screens, is more exciting than simply playing a video game, Brightman says. The company began by using existing claw…
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Source : fastcompany.com
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