(Reuters) – Brian Lesser, chief executive of AT&T Inc’s advertising unit Xandr, has resigned, a source familiar with the matter said on Wednesday, raising questions about the future of its advanced advertising strategy.
A spokesman for AT&T declined to comment. Lesser was not immediately reachable.
Lesser had interviewed for the CEO role at WarnerMedia, AT&T’s media unit, but received an indication that he would not be selected, the source said.
A replacement at Xandr is not yet known.
AT&T has spent a combined $134 billion to buy satellite TV provider DirecTV and media company Time Warner to take on Netflix Inc and then craft a digital and TV advertising strategy that would make use of the combined companies’ assets.
The company launched Xandr in 2018 to offer partners a better way to target ads to consumers using data collected from phone, internet and TV services.
Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results…
Source Reuters Tech News
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