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Facebook’s approach to Bloomberg’s meme campaign sparks transparency concerns – Source CNET Tech


Facebook is allowing political campaigns to pay social media influencers to spread their message. 

Angela Lang/CNET

Facebook said Friday that political campaigns who pay influencers to post content won’t be subject to the social network’s rules around political ads, sparking concerns that politicians will exploit the loophole to skirt accountability. Sponsored influencer posts generally won’t show up in a public database that displays political ads on the social network. 

The world’s largest social network outlined its policy after Democratic presidential candidate Mike Bloomberg paid Instagram meme-makers to promote his campaign to millions of followers. The Instagram meme accounts mentions that these political posts…

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Source CNET Tech

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