It’s hard to get worked up about a calendar tool. Which is one reason it was notable when a big Twitter slap fight broke out recently over Calendly—a scheduling app.
The ensuing Calendly kerfuffle—with critics who claim the service encourages a blatant flexing of social status squaring off against loyal customers who counter that it’s simply efficient, all drawing bemused media scrutiny—at first looked like an embarrassment for the nine-year-old startup. But now that the dust has settled, the whole imbroglio actually seems like a net win for Calendly.
In an emailed statement to Fast Company, Calendly chief marketing officer Patrick Moran noted that the company saw tens of thousands more signups than normal as a result of the bickering. “I was most inspired by the emotional connection the debate drove around our brand,” Moran said, as regular customers “passionately” defended the product. “What was really incredible was the number of customers expressing an…
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Source : fastcompany.com
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