The latest edition of Verzuz, the popular livestream platform for musician battles, had a messy rollout on Tuesday. The brand, which was created by artists Swizz Beatz and Timbaland, announced on its official Instagram account Monday that this week’s musician battle would feature performances by Anthony Hamilton and Musiq Soulchild. However, the event, which is usually available to stream for free on Instagram Live, was being pushed behind a paywall.
“THIS VERZUZ WILL NOT BE ON IG. Watch on VERZUZTV.COM with the #TrillerVerzPass,” read the caption, pushing fans to sign up for a 14-day free trial of Verzuz parent company Triller’s $2.99-per-month premium content service. (The post has since been edited.) The comments section was quickly flooded with disapproving messages from some of the brand’s 6.4 million followers, who complained about Triller attempting to monetize the previously free event.
“Wow I won’t be watchin yall have to monetize every dam thing just take…
Read More…
Source : fastcompany.com
Source link
