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How Ooni’s pizza oven became the must-have cooking appliance – Source

During the pandemic, there was one constant Americans could rely on: pizza. Stuck at home, Americans not only ordered record amounts of pizza delivery, but they started making their own pizza pies in earnest (how else to use all that sourdough starter?) And as COVID-19 surged worldwide, Ooni, a Scotland-based maker of sleek pizza ovens that sell for as little as $349, suddenly saw its sales explode. In 2020, revenue increased by more than 300%, say married cofounders Darina Garland and Kristian Tapaninaho. Garland estimates the pandemic accelerated the company’s growth by about three years, and business continues to boom, with annual sales at £52.7 million (or about $70 million) in 2020, growing from £13.7 million in 2019, according to the company. “We were out of stock for four months at a time—of everything,” says Garland. “People were willing to wait, which was amazing.” 

The device attracted a new set of hobbyists—and turned out to be suited perfectly for the…

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