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Inside Oura’s quest to build the ultimate health wearable – Source

Even people who haven’t paid much attention to the Oura smart ring may know one thing about it: A whole bunch of well-known people have been known to wear one. The not-so-short list includes Jennifer Aniston, Marc Benioff, Michael Dell, Jack Dorsey, Arianna Huffington, Kim Kardashian, Jimmy Kimmel, and Gwyneth Paltrow, all of whom have talked about the ring publicly, praised features such as its sleep-tracking tools, or shared their own Oura stats on social media. Even Prince Harry has been spotted wearing an Oura Ring.

When I recently dropped in on Oura’s San Francisco office, CEO Harpreet Singh Rai told me that the company doesn’t court rich and famous customers. It’s usually as surprised as anyone when it turns out they’re fans—although he adds that “it doesn’t hurt if Jennifer Aniston is talking about us on TV.” But I wasn’t there so Rai could drop names. The primary topic of our conversation was the company’s expansion beyond sleep tracking to a much…

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