On a Sunday afternoon in Seoul in October, the K-pop sensation BTS took to the stage in front of hundreds of millions of fans for their latest show, Permission to Dance Onstage. But the audience that turned up to watch the seven sing and dance wasn’t in the stadium where the group was performing. They were in their homes, in dozens of countries around the world, streaming the event live on their phones, laptops, and computers.
Far from being a passive, lean-back experience, fans were showing their love for the charismatic, coiffed boy band by throwing up stickers on the screen (fireworks, hearts); virtually applauding them via a “cheer button”; and weighing in with comments in a live chat, which included people chiming in from all over the world with reactions and purple heart emojis. Before the show’s encore, fans chanted by typing “BTS” in the comments over and over again. The multi-screen format of the show meant that viewers could choose to home in on individual…
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Source : fastcompany.com
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