According to the Korea Foundation, the wave of Korean culture, also known as hallyu, increased its global fanbase by 11% in 2019—and leading the charge has been K-pop.
Groups such as BTS and Blackpink have not only dominated charts worldwide—they’ve also sparked a surge in demand to learn the Korean language, according to Korea Foundation president Lee Geun.
Picking up on the intersection of this particular trend is the language learning app Drops and its new program featuring K-pop idol Amber Liu.
Available starting Tuesday, October 6, the “Study with Amber” category will feature a curriculum personally curated by Liu across 40 topics ranging from Korean food to music and more. Drops already offers Korean, and cofounder and CEO Daniel Farkas says that because of hallyu, it’s actually become the app’s most popular language.
“One of the biggest motivations for our Korean learners was actually K-pop, and we wanted to capitalize on that,” Farkas…
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Source : fastcompany.com
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