Mailchimp, the service that’s moved from being an email marketing provider to a multifaceted small-business toolkit, is launching a $1 million fund to attract developers to integrate its software with other services.
The idea is to incentivize programmers to create software that can pull in data from elsewhere to help Mailchimp customers track more information about their customers and use it to customize marketing campaigns, whether they rely on email, social media, snail mail, or other Mailchimp features. The company envisions connections between Mailchimp and apps such as web-tracking software that could help Mailchimp customers send marketing messages based on factors such as how their own customers use their websites, data from point-of-sale and payment systems that record business transactions, and entries in calendar systems that track when Mailchimp users provide services to their customers, says CTO Eric Muntz.
“Let’s say you’re a gym…
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Source : fastcompany.com
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