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MiMo Studios’ new playbook for creating a kids’ TV hit – Source fastcompany.com

When we think about the must-see TV that draws us to sign up for streaming platforms such as Netflix, Hulu, and Apple TV Plus, the list is endless. The Crown, The Handmaid’s Tale, Bridgerton, Ted Lasso.

But what about kids’ shows? Sure, there are old episodes of Teenage Mutant Ninja Turtles and Pokémon, but there’s a gaping dearth of new, buzzy series with any real lasting power. (Does Netflix’s Miraculous: Tales of Lady Bug & Cat Noir really have a significant following?) Kids tune in to a new Netflix show here and there, but for the most part the platform’s real appeal for children is its sprawling, buffet atmosphere—and all those reruns. (The Mandalorian over on Disney Plus is an exception, though that show skews heavily toward teens and adults too.)

Cyma Zarghami, a veteran of children’s TV who spent 33 years at Nickelodeon, most recently as its president, sees this as white space in the industry, one that she is eager to fill. Last year Zarghami started MiMo…

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Source : fastcompany.com

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