Earlier this week, Spotify dropped some culture-rattling news: J.J. Abrams’s production company Bad Robot will now be creating podcasts for the streaming platform in an exclusive, first-look deal. It’s the kind of announcement observers have come to expect from Spotify, whose foray into podcasting has been defined by splashy content deals with the likes of Joe Rogan, Dax Shepard (via his popular Armchair Expert podcast), Michelle Obama, and The Ringer, Bill Simmons’s sports media empire that Spotify bought for nearly $200 million in 2020.
Spotify’s chief content officer, Dawn Ostroff, tells Fast Company that the deal with Abrams, the writer-director behind Cloverfield, Alias, Star Wars: Episode IX, and many other films and series, is “testament to how we’re continuing to invest in premium content and be in business with the most popular creators in the world.” As for Abrams, he’s a “storyteller who has an incredibly adventurous side when it comes to trying new…
Read More…
Source : fastcompany.com
Source link
