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Netflix, Hulu, Amazon, and studios’ creative battle for Oscar buzz – Source fastcompany.com

A month out from the 2021 Academy Awards telecast—which airs on April 25—the battle to win the love of Hollywood has turned into the year of the crate.

Over the past few weeks, everyone from the indie studio A24 to indie stalwart Fox Searchlight (now a division within Disney) to Universal have dispatched across town crates of artisanal food to woo their way into the hearts—and stomachs—of the Hollywood press corps, the influential body of scribes who feverishly chronicle every twist and turn in the jostle leading up to the Oscars. Netflix, which leads this year’s nominations haul with a whopping 35 nominations for films, including Mank, The Trial of the Chicago 7, and Ma Rainey’s Black Bottom, has also been lavishing edible swag on reporters, but has become more known for gifting booze. To support Malcolm & Marie, a moody art film starring Zendaya and John David Washington—which looked like an early contender but ended up not nabbing any nominations—Netflix sent out…

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Source : fastcompany.com

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