Among the many ways people use Pinterest is as a visual search engine for beauty and style tips. Since 2018, the social sharing platform has let users filter searches by skin tone, so they can find examples of looks that match their complexions.
“Before we launched skin tone ranges in 2018, nearly sixty percent of the top 100 search terms for skin-related searches involved a tone, such as dark, pale, and olive tones, showing people wanted a way to customize their searching,” wrote Nadia Fawaz, Pinterest’s technical lead for fairness in AI, in an email to Fast Company.
Now, the company has unveiled a new version of its technology designed to more accurately detect skin tones across a broader class of images, quadrupling the number of beauty and fashion pinned items where its algorithms can spot a skin tone.
Pinterest’s skin-tone AI is used in a range of features letting people use the platform to find custom looks for themselves, including a recently unveiled augmented-reality…
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Source : fastcompany.com
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