(Reuters) – Sonos Inc is facing a social media firestorm after the wireless speaker pioneer decided to stop software updates for some of its older products.
Hours after the company made the announcement here on Tuesday, customers went on Twitter using the trending hashtag #SonosBoycott and tagging the company’s Chief Executive Officer Patrick Spence with their questions.
“@Patrick_Spence would you like to buy my 3 yr old @Sonos equipment? I guess you know how to use it as a doorstop soon,” one Twitter user, @itnopred, asked the CEO.
Customers received an email from Sonos saying the company would no longer support some models launched between 2006 and 2009 after May.
Sonos gave customers the option to either continue using the products without any new updates and features in the future or buy a new Sonos product with a 30% credit for each product replaced.
“Is this some kind of sick joke? … How to kill a brand 101. Your discount is a joke,” @Ben_Willee tweeted.
Source Reuters Tech News