Podcast fans have long bemoaned the issue of discoverability on major platforms—and for good reason.
As a way for smaller podcasts to cut through the masses—and to build a more dedicated community around podcasts—Ada Yeo cofounded Shuffle, a platform that allows users to edit audio clips from podcasts, add visual elements, and share on social.
“Podcasts never ever go viral—why is that? It’s impossible for a two-hour MP3 file to go viral. It’s not built for the internet,” says CEO Yeo, who was previously a product manager at digital currency exchange Coinbase. “You could have the best content in the world, but Joe Rogan still gets all the traffic because there’s a huge pileup.”
Yeo got the idea for Shuffle, which launched…