A blog is one of the best investments you can make — personally and professionally.
It can drive traffic to your website, boost your career or business, help you learn valuable skills, or simply give you a creative outlet.
Even after 10 years of blogging for myself and others, I still find it enjoyable, meaningful, and one of the most effective ways to earn web traffic.
So come along and see why you should start a blog in 2026.
1. Be visible in search engines
Search is changing in 2025 — but blogs are still one of the best ways to ensure people find you online.
Traditional search engines like Google still send huge amounts of traffic to the posts and pages that rank — and the same content often gets cited or summarized by AI tools like ChatGPT.
Here’s a quick snapshot:

Consequently, it’s not surprising that 81% of marketers continue to see results from their blog posts, 21% even report strong results.

Blogging is an…
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