Sixteen years later, during its April 20, 2021, “Spring Loaded” event, Apple has once again signaled a long-term corporate commitment to podcasting. But this time, instead of introducing listeners to the medium, Apple is creating the technical infrastructure for paid subscriptions through its Apple Podcasts service.
Creators will now have the option to require a payment for audiences to access their content on Apple’s platform, with Apple taking a 30% cut of the revenue.
Paid subscriptions aren’t new. But as scholars who study the podcasting industry, we believe the integration of paid subscriptions into podcasting’s most powerful platforms could reshape the medium in significant ways.
Millions introduced to podcasting
In 2005, Apple brought podcasting into the mainstream by making the medium visible and instantly available. Transforming iTunes into a sophisticated podcatcher—software that allows users to locate and download audio files—made it easy for users to access…
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Source : fastcompany.com
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