That Amazon Prime membership could soon come with a free same-day doctor’s appointment. The COVID-19 pandemic has made it clear that we need a robust digital healthcare system that extends from the doctor’s office into the home—and the e-commerce Goliath just jumped into the ring prepared to win it all.
Investors have flocked to the sector over the past 12 months, and some Wall Street analysts have projected several years of robust growth. However, between last December, when news of Amazon’s planned move into healthcare began leaking in the media, and this March when the company officially announced its plans, stock prices for legacy health companies such as CVS, Walgreens, and digital-first disruptors along the lines of GoodRx lost billions of dollars in value and reshuffled the presumed leaderboard.
What can existing healthcare providers do to survive and thrive in the face of what will surely be heated competition? The simple answer is to take a page directly from…
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Source : fastcompany.com
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