IT Blog

I vividly remember signing up for then-presidential candidate Barack Obama’s text campaign so that I could be “one of the first people” to receive his announcement about his vice-presidential choice. Fast forward to 2020, and that very same Joe Biden was running for president while COVID-19 was shutting down the world.

COVID-19 forced everyone to redefine the nature of political campaigning and turned it into a digital affair. Not being able to host events, go door-to-door, or meet in person turned all conversations into digital interactions. In the political space, organizations turned to texting as the go-to touchpoint for voter connections, hoping that genuine conversations could be sparked from a text message. However, after the most recent election bombast, the last thing you may want is to receive dozens more “Have you mailed in your ballot?” or “Will you give to my campaign?” texts this cycle.

Voters receiving texts from candidates…