The average person’s interest in protecting their personal privacy has evolved over time. One could argue that during the early 2000s, the average person breezed through a privacy policy, handing over all sorts of personal data for access to the coolest, latest, most talked-about app—and many still do. But the 2012 story detailing how Target could determine that a customer was pregnant and therefore send baby-related ads freaked out a lot of shoppers. It was an early mainstream revelation on just how much information is out there and how easy it is for others to tap into that data. Yet, despite initial shock, horror, outrage or dismay, it didn’t cause a radical change in consumer behavior
In 2018 things changed dramatically. The Cambridge Analytica scandal coupled with a massive surge in data breaches kicked off a substantive conversation over exactly what companies were doing with personal data. Governments got involved, with Europe’s GDPR and California’s CCPA that…
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Source : fastcompany.com
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