“I’ll sleep when I’m dead” is out. “I sleep eight to nine hours a night” is in.
Just a few years ago, hustle culture mandated that work should take precedence over rest, and if you were spending one-third of your life asleep, that was wasted time. CEOs and entrepreneurs bragged about getting just four hours a night in bed, and that attitude filtered down to anyone aspiring to success. To quote Nas, the bard of venture capitalists: “I never sleep, ’cause sleep is the cousin of death.”
Several factors have led to a healthier shift in attitude about sleep—and with it, the rise of the Eight Sleep Pod Pro. (The company doesn’t call it a bed, but this isn’t a nut milk kind of thing where some traditional trade group is trying to stop them or something. It’s a bed.) The iPhone quickly gave rise to the quantified-self movement, as apps and sensor-based accessories gave people interested in managing their own health some basic tools to do so. These body hackers…
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Source : fastcompany.com
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