It’s not normal for your mail to arrive with the envelopes already open. Nor is it reasonable to expect that Amazon or FedEx box to land on your doorstep unsealed and agape. So why don’t Americans feel any different about the 5.5 billion unencrypted SMS text messages they send every single day? This analogy is the central point of the messaging platform WhatsApp’s first-ever U.S. brand campaign.
WhatsApp has about 2 billion daily users across 180 countries, and they send more than 100 billion messages daily. But WhatsApp is far more popular and widely used in countries, such as India, which reportedly has more WhatsApp users than the United States has residents.
There are a number of reasons why WhatsApp is more widely used globally than locally. In particular, it gained widespread adoption when international carriers were charging high fees for text messages, and WhatsApp was free. Meanwhile, in the United States,…
Read More…
Source : fastcompany.com
Source link
