Kid Fury may be 14 years’ deep in the content creator game—he started out giving his sardonic, unfiltered opinions on his former YouTube series Furious Thoughts and now does a version of the same thing as one half of the popular comedy podcast The Read—but make no mistake: He’s not pressed about jumping on trends.
“The TikTok generation is killing me, girl,” Kid Fury says. “These backgrounds and this audio and all these things—I don’t understand how these babies are making full-fledged mystery thrillers and action films on TikTok and Instagram today.”
Conventional wisdom would lead most creators to feel as if they need to be everywhere all at once in order to maximize their reach and audience. While that may be true for some, Kid Fury and his cohost of The Read, Crissle West, have taken a more “pulled-back perspective” in building their brand as digital creators.
“We’re Black queer people in our 30s,” Kid Fury says. “So we don’t really have the energy…
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Source : fastcompany.com
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